Today I was in a bookshop browsing the aisles while waiting to see a film. Nothing like multitasking -- while browsing, I was listening to the person behind the counter talking to someone else about a writer he had just seen in conversation somewhere. Apparently, the said writer was not a good public speaker, and he was justifying this by saying that of course a lot of writers aren't great public speakers, and in fact often the best writers are the worst speakers.
It is a conundrum for the shyer writers among us. And, yes, I'll put my hand up here -- which is not to say I won't do public speaking engagements because I will. That's part of the territory, part of the professionalism, but it doesn't mean I have to enjoy them. For example, I'm speaking in a few weeks time at a friend's book launch. But I've digressed...
I don't think it's a matter of people who aren't great speakers being drawn to writing, necessarily -- that this is a venue for them to get their message out. Rather, it's just that writing often appeals to shy people. There's the whole romantic notion of the starving writer in her garret -- it appeals in its solitariness. (Of course, these e-days, that solitary writer is just as likely to be checking emails and engaging in online gaming...)
Some of us are more at home in front of an audience than others, but the reality is that it is what's expected of us as writers. One of the books on writing I own talks about this being the age of writer as celebrity. And that's why some writers write. Some come to classes with stars in their eyes and talk about which publishers they would and wouldn't let publish their books, as if the publishing world is going to lie down at their feet in awe of this great, as-yet-undiscovered talent. I try to break the realities of the publishing world to them gently, try to disperse the spectres of seven-figure advances coming their way. Sure, such things can happen, but they don't happen to most of us. Most of us plug away, honing our craft, because we love to write, because we are driven to write, because it's a passion -- even if it's a passion that's going to make us face up to our fear of public speaking! We write our first drafts for ourselves, and then craft with a mind to an audience because we want to be professional writers -- or at least published writers.
It's not just novelists who have to suffer this. Poets are expected to front up to readings, to share their work with an audience that might be judgmental. Some of course revel in it: a great reading can lift a mediocre poem just as a crappy reading can shoot down a great one. Short story writers often read at conventions and other places -- the last con I was at, one of my friends despondently told me that he'd had a really small audience for one of his readings, and I was able to say that that may have been the case, but he'd obviously made a big impression on someone because I'd heard someone discussing his reading as being the highlight of the con, that that reader had found a new favourite writer. It's all about getting the word out, and then of course this flowing on to book sales.
Like it or loathe it, most of us have to face the audience at some time. There are a few reclusive published authors, but this is a strike against them. It makes it harder for the PR wheels to turn, harder for the cash registers to ring, so their books have to be so much better than everyone else's.
For me, the key to public speaking is preparation. I need to plan out in advance what I'm going to talk about, or if it's a reading have several dry runs. I do remember Jack Dann's advice to do schtick, which works for him, but I think I'd founder in a blubbing mess of ums and ahs if I tried to wing it. Maybe that ability will come in time because public speaking is like anything else: it gets easier with practice.
Showing posts with label publicity. Show all posts
Showing posts with label publicity. Show all posts
23 June 2008
26 June 2007
Friday night
So, last Friday night (you'll know if you're a reader of Sherryl's blog) we celebrated the launch of her newest book Sixth grade style queen (not!) with a writer's party. Western Women Writers were there in force, of course, with some of Sherryl's other writer friends. I love catching up with people and talking writing. Most of us don't bring our spouses because our spouses, well, mine at least, aren't that interested in talking about writing. At home, we might talk about different aspects of writing, but it's usually a matter of my commenting about something, and everyone else listening and maybe putting forth an opinion or two. Not real discussion. Get a whole lot of writers together though, and it's a gabfest.
We talked about many different aspects of writing and publishing, particularly publicising your book and the trouble writers have to go to to get their book on the radar. I understand the logistics of a publishing company not being able to get behind every book they publish, but it seems ludicrous that they spend so much money on so few books, usually on books that need little publicity tp begin with. I find it scary when the big names in writing are people like Steve Waugh, though he's no doubt a very fine writer. It seems to me that if you want to have the publishing behemoth behind you, it pays to be famous in your own right first. Anyway, we had a long discussion about how writers have to take some of the responsibility for PR of their books themselves. Of course for some this will prove more difficult than for others. Some people are drawn to writing because of the whole writer in the garret thing, the solitariness. The whole idea of having to go out and promote yourself can seem akin to hell. But that's the reality of the writing life for most writers. It has to be done. Far better to do this than see your book remaindered (though this can happen anyway, but this is all about maximising your book's chances).
We also talked about Paul Collins's new foray into publishing. He passed around his first two titles, including one by Sean McMullen, and I must say they looked great. It's always exciting to see someone new (well, Paul's not new to writing or editing, of course!) taking that next step and opening up new avenues for the rest of us.
This party was of course on top of Sherryl's launch at Altona Primary School a couple of weeks back. The grade fives and sixes were a great group and plyed her with lots of questions. I know, because I was there. Again with Western Women Writers. Later we went for coffee with her editors and later again for lunch to celebrate. Mmm, seems like a lot of eating for one book, but it was worth it. Style queen's's well and truly launched now, with champagne at the party, so it should be smooth sailing from here.
We talked about many different aspects of writing and publishing, particularly publicising your book and the trouble writers have to go to to get their book on the radar. I understand the logistics of a publishing company not being able to get behind every book they publish, but it seems ludicrous that they spend so much money on so few books, usually on books that need little publicity tp begin with. I find it scary when the big names in writing are people like Steve Waugh, though he's no doubt a very fine writer. It seems to me that if you want to have the publishing behemoth behind you, it pays to be famous in your own right first. Anyway, we had a long discussion about how writers have to take some of the responsibility for PR of their books themselves. Of course for some this will prove more difficult than for others. Some people are drawn to writing because of the whole writer in the garret thing, the solitariness. The whole idea of having to go out and promote yourself can seem akin to hell. But that's the reality of the writing life for most writers. It has to be done. Far better to do this than see your book remaindered (though this can happen anyway, but this is all about maximising your book's chances).
We also talked about Paul Collins's new foray into publishing. He passed around his first two titles, including one by Sean McMullen, and I must say they looked great. It's always exciting to see someone new (well, Paul's not new to writing or editing, of course!) taking that next step and opening up new avenues for the rest of us.
This party was of course on top of Sherryl's launch at Altona Primary School a couple of weeks back. The grade fives and sixes were a great group and plyed her with lots of questions. I know, because I was there. Again with Western Women Writers. Later we went for coffee with her editors and later again for lunch to celebrate. Mmm, seems like a lot of eating for one book, but it was worth it. Style queen's's well and truly launched now, with champagne at the party, so it should be smooth sailing from here.
Labels:
book launch,
party,
publicity,
publishing,
Western Women Writers
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